6 articles in this category
B2B and B2C customers behave differently when payments fail. Different stakeholders, urgency, and tone. Here's how to adjust your dunning for each.
Your dunning emails are being ignored. Here are the five real reasons customers don't update their payment method, and how to fix each one.
How to use SMS in your dunning sequence: timing, compliance, templates, cost analysis, and the data on email + SMS recovery lift.
Compare 7, 14, 21, and 30-day grace periods for failed payments. Data on recovery rates, trade-offs, and how pricing affects the decision.
Data on the optimal number of dunning emails, diminishing returns after email 3-4, and how SMS changes the equation.
Cancel too fast and you lose revenue. Cancel too slow and you give away free service. Here's how to find the right grace period for your SaaS.