Data-and-research Articles

3 articles in this category

Benchmarks for dunning email open rates, click-through rates, and recovery rates by sequence position. Includes SMS comparison.

20-30% of credit cards expire every year. If you're not catching them before payment day, you're leaking MRR. Here's how expired cards drive churn.

2026 churn rate benchmarks across B2B SaaS, B2C SaaS, fintech, edtech, and subscription boxes. See where involuntary churn fits in.