Guides

Practical Guides & Tutorials

Step-by-step guides to help you understand metrics, reduce churn, and grow your subscription business.

How to A/B Test Your Dunning Sequence

A practical guide to A/B testing dunning emails and SMS. What to test, sample sizes, metrics that matter, and common wins from optimization.

11 min readRead guide

Churn Reduction

How to Reduce Involuntary Churn in Your SaaS

Involuntary churn accounts for 20-40% of customer losses. Here are concrete strategies to recover customers who never wanted to leave.

6 min readinvoluntary churnpayment recovery

Dunning Strategy

How to Set Up a Multi-Channel Dunning Sequence (Email + SMS)

Guide to building a multi-channel dunning sequence with email and SMS. Recommended timing, channel best practices, compliance, and phone number collection.

11 min readmulti-channelemail

Metrics

How to Calculate Churn Rate: Formulas, Examples & Calculator

Learn exactly how to calculate customer churn rate and revenue churn rate with step-by-step formulas, real examples, and an interactive calculator. Includes benchmarks by industry.

7 min readchurn ratesaas metrics

Optimization

How to A/B Test Your Dunning Sequence

A practical guide to A/B testing dunning emails and SMS. What to test, sample sizes, metrics that matter, and common wins from optimization.

11 min readA/B testingdunning

Payment Recovery

How to Build a Complete Payment Recovery Workflow

Full guide to building a payment recovery workflow from failure detection to resolution. Six steps covering webhooks, classification, messaging, and escalation.

11 min readworkflowpayment recovery

Payment Recovery Audit: Find Revenue You're Leaving Behind

A step-by-step audit checklist for your payment recovery process. Review failure rates, retry settings, emails, deliverability, and recovery benchmarks.

12 min readauditchecklist

Dunning Email Best Practices: How to Write Emails That Recover Payments

Learn how to write dunning emails that actually convert. Timing, tone, structure, examples — everything you need to optimize your payment recovery.

7 min readdunningemail

How to Measure Dunning and Payment Recovery Success

The metrics and KPIs that matter for payment recovery. Learn how to track, benchmark, and improve your dunning performance.

7 min readmetricsanalytics

When to Retry Failed Payments: Optimal Timing Strategies

Learn when to schedule payment retries for maximum recovery. Timing strategies by decline type, day of week, and time of day.

7 min readretry logicpayment recovery

How to Set Up an Effective Dunning Sequence

Step-by-step guide to building a dunning sequence that recovers failed payments. Timing, channels, messaging, and automation setup.

7 min readdunningsetup

Payments

How to Prevent Failed Payments: Complete Guide for SaaS & Subscriptions

Learn proven strategies to prevent subscription payment failures before they happen. Covers pre-dunning, card updater services, smart retries, and multi-channel recovery for maximum payment success.

8 min readfailed paymentspre-dunning

SaaS Metrics

How to Calculate Revenue Lost to Involuntary Churn

Step-by-step formulas to calculate revenue lost to involuntary churn. Includes direct MRR loss, compounding impact, LTV effects, and worked examples.

9 min readinvoluntary churnrevenue loss

Stripe Integration

Stripe Billing Dunning Settings: What Each Option Does

Walk through every Stripe dunning setting. Smart Retries, customer emails, subscription behavior after failure, and when to customize vs use defaults.

10 min readStripedunning settings

How to Handle Stripe invoice.payment_failed Webhooks

Step-by-step technical guide to setting up Stripe webhooks for failed payments. Endpoint setup, payload parsing, idempotency, and testing.

9 min readStripewebhooks

Technical

How to Detect Expiring Cards in Stripe: Complete Technical Guide

Learn how to detect expiring credit cards in Stripe using webhooks and API queries. Implement pre-dunning to prevent failed payments before they happen.

8 min readstripepre-dunning

Churn Rate Calculator

Calculate your customer and revenue churn rate instantly.

ROI Calculator

See how much revenue you could recover from failed payments.

Key Terms

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3D Secure Authentication Account Updater ARR Billing Cycle CAC

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