Rekko vs Baremetrics Recover: Standalone vs Analytics Add-On
Baremetrics Recover is the dunning feature within Baremetrics' analytics platform. Rekko is a dedicated dunning tool. Here's how they compare.
The Core Difference
Rekko is a standalone dunning platform focused entirely on maximizing failed payment recovery through multi-channel sequences.
Baremetrics Recover is an add-on to Baremetrics' analytics platform, providing dunning alongside subscription metrics and reporting.
Feature Comparison
| Feature | Rekko | Baremetrics Recover |
|---|---|---|
| Dunning Emails | ✅ | ✅ |
| SMS Notifications | ✅ | ❌ |
| Multi-Channel Sequences | ✅ | ❌ |
| Visual Sequence Builder | ✅ | ✅ |
| Custom Templates | ✅ | ✅ |
| Subscription Analytics | Dashboard | ✅ Full (Baremetrics) |
| Standalone Product | ✅ | ❌ (requires Baremetrics) |
| Stripe Integration | ✅ | ✅ |
| Multiple Processors | Stripe | Multiple |
| Flat Pricing | ✅ | ❌ |
Pricing Comparison
Rekko Pricing (Standalone)
- Starter: $29/month (1,000 emails, 1 Stripe account)
- Essential: $49/month (5,000 emails, 3 Stripe accounts)
- Pro: $129/month (20,000 emails, unlimited accounts)
- SMS: Pay per use
- Total: $29-129/month
Baremetrics Recover Pricing
- Recover fee: 0.75% of recovered revenue
- Plus Baremetrics subscription: $50-500+/month (based on MRR)
- Total: $50-500+ base + 0.75% of recovered
Real Cost Comparison
For a company with $50K MRR and $25K/month in failed payments:
| Cost Component | Rekko | Baremetrics + Recover |
|---|---|---|
| Base subscription | $49-129 | ~$108/month |
| Recovery fees | $0 | $187 (0.75% of $25K) |
| Monthly Total | $49-129 | $295+ |
| Annual Total | $588-1,548 | $3,540+ |
The Analytics Question
If You Need Full Analytics
Baremetrics offers comprehensive subscription analytics:
- MRR/ARR tracking
- Churn analysis
- Customer segmentation
- Revenue forecasting
- Cohort analysis
If you need all this AND dunning, Baremetrics might make sense—but you're paying premium prices.
If You Just Need Dunning
Rekko includes a recovery dashboard with:
- Failed payment tracking
- Recovery rate metrics
- Message delivery stats
- Sequence performance
For most teams, this is sufficient for optimizing dunning without paying for a full analytics suite.
Recovery Capabilities
| Capability | Rekko | Baremetrics Recover |
|---|---|---|
| Email sequences | ✅ | ✅ |
| SMS sequences | ✅ | ❌ |
| Multi-channel | ✅ | ❌ |
| Custom timing | ✅ | ✅ |
| A/B testing | Coming | Limited |
Recovery Rate Impact
Without SMS, Baremetrics Recover is limited to email-only recovery. Research shows:
| Approach | Typical Recovery |
|---|---|
| Email only | 40-50% |
| Email + SMS | 55-70% |
| Difference | +15-20% |
When to Choose Rekko
✅ Dunning is your primary need You want the best recovery tool, not an analytics add-on.
✅ You want SMS recovery Multi-channel dunning for maximum recovery rates.
✅ You prefer standalone pricing Pay only for what you need without bundled analytics.
✅ You use Stripe Rekko is optimized for Stripe integration.
✅ You want predictable costs Flat monthly pricing vs percentage of recovered.
When to Choose Baremetrics Recover
✅ You're already using Baremetrics Adding Recover to existing subscription makes sense.
✅ You need full subscription analytics MRR tracking, cohorts, and forecasting are priorities.
✅ Email-only dunning is sufficient You don't need SMS recovery capabilities.
✅ Unified dashboard matters You want analytics and dunning in one place.
The Verdict
Choose Rekko if you want the best possible recovery rates with multi-channel dunning and don't need a full analytics suite.
Choose Baremetrics Recover if you're already invested in Baremetrics for analytics and email-only dunning meets your needs.
For most companies focused on maximizing recovery, Rekko's SMS capabilities and lower total cost make it the better choice.